Google advice on how brands could use social media.
Very interesting interview from Vince Cerf (internet evangelist). Description of some tools of the google advertising mechanism.
archives pour la catégorie 'Communities'
modlife.com: digital branding of a band
Modlife is an interactive website for fans of the band Angels & Airwaves (created by Tom Delonge). The website is designed in order to develop as much interactivity and visual content as possible. People who subscribe can have online daily chats with the band, access news, podcasts, watch concerts live in HD, behind the scene […]
10 reasons why brands still fear communities
1. Customers become harder to find and more difficult to keep
=> Fragmentation of customers attention
=> Regular marketing costs more and delivers less
2. The Word of mouth through emails, social network, IM or cellphones can dominate over a brand message, even when multi million dollar marketing are spent.
=> We trust a community more than advertising.
3. The […]
